It is a site where you can discover but you can also share. On Pinterest you can create boards that are themed to your interests and then save pins to them. Think of these much like the community boards you would find in your local school or government office except that the ones you create will be designated for your own personal needs. Some suggested board titles might be as follows:
Recipes
Fashion
Auto Repair
Art Illustrations
Frugal Shopping
Home Decor
Gardening
Kid Stuff
There are a number of factors that will influence how pins are featured but suffice to say that a good first impression is vital. Not only will the quality of your pin be noted but also the quality of the website that it leads back to. Another important factor will be the popularity of your previous pins so it is important to get the formula right. Fresh content is more likely to show in feed so before you post an older article Pinterest create a new pin. Now more than ever before fresh content is king.
Try to pin daily or at an absolute minimum of once per week. Pin from your domain but also share pins from other sites as well. Be generous. The time of day is not so important as the engagement that a pin receives.Add a description to each image that you pin.
The quality and size of your image is important. Long images used to be the desired goal but this no longer applies. Starting in 2018 tall or "over length" pins were penalized by being ignored. Referred to as Giraffes these images often tower over other pins. They don't fit in with the new content theme so on Pinterest these over sized images are now officially out.
For most pinners getting onto large size group boards used to be a desirable goal. These boards could contain thousands of members making their potential popularity unlimited and this equated to numerous possible repins whenever one posted there. Large groups are still great to be a part of but now smaller groups are not as useful when it comes to promotion.
Fresh posts are more likely to show up in the site's feed compared to that of older content. Pinterest hashtags are back so insure that you apply them to every image you bring into the site. Use related keywords and # hashtag up to 20 keywords per pin.
Pin on trending events, seasonal topics, and special holidays. During these trending events Pinterest will be paying close attention to those accounts that post images relevant to the event. This means that you don't want to miss out on being included onto their featured promotional lists.
When they update so should you. Pinterest is constantly updating their website and with these changes comes a new set of platform directives for those who pin there. Hashtags are in, long pins are out, and pinning daily is more important than it has previously ever been.
It may seem that changes to your favourite websites are constant and the truth really isn't too far off from that basic fact. The internet is continually evolving and as it does so do the sites that reside there. If you work or play on the internet your best defence is to evolve along with it.
The desired image size is now a ratio of 2 by 3 or approximately a 600 to 900 pixel size photo. Extra long images will be ignored so try to keep your shared photos at a maximum length of 900 pixels. Blurry images will also now be recognized by the software so it is crucial to insure you are using high quality images when you pin. Quality counts.
1. Use images that are easy to comprehend. A quick quote or simple description on the image helps.
2. Use images that are relevant to the topic. First impressions are vital as early engagement is now a key factor in how Pinterest will promote your post.
3. Early engagement is important so try to use images that will grab your followers interest. If your pins are popular then Pinterest will be more likely to promote them.
How Board Size Influences Your Pins
Group boards are now down ranked to instead favour more individual topic relevant boards. Group boards will still be of value but it will be the members within the board who will largely be responsible for the re-shares there. This is an important new concept to keep in mind if you have very few personal boards. Hint: It may be time to create a more personal ones.
I have been going through my Pinterest page to examine and revise my groups. If I have joined groups with just a few members I remove my profile from them. When I find my own boards having 2 to 6 members on them I remove the added profiles so I am the only pinner there. I am still a member of larger group boards as active groups maintain promotion within the group but, I now post topic specific content there that those members would be interested in reading and sharing.
Keep in mind that one of their more important changes has been the prioritizing of new content. This means that a new image is considered new content so definitely take the time to update your website's photos. It may take a little time to refresh your images but the results should be well worth the effort you put in. So when was the last time you updated Your website?